Personally Branding Yourself Online

In a post titled "Personal Branding and Social Media Optimization in Action", Paul Sutton mentions that "personal branding on the web is important". However, does that mean that everyone must be branding themselves online at all times? IMO, not really...but what I did get from Paul's post was that if you're already promoting yourself and your blog online, you should be doing it correctly.

Keisha posted some really good tips on how to promote your blog online using SEO that could really get your blog up the ranks on search engines. She emphasizes that the key to writing a post on your blog that will get a lot of traffic is to 1) write your post first, 2) worry about SEO after.

Going back to my intial thought about whether we should all be branding ourselves online, I stick to my position in which we should only be promoting ourselves online in ways we already know how. Once we have mastered the art of Facebook, Twitter, Blogger, etc., then we are ready to take on new challenges. In the meantime, do ONE thing well (not several badly)! Remember: QUALITY over quantity.